We are a PR agency that isn't really a PR agency. We work more like an intelligence agency. We spy on society, its trends, its pop culture and then use that intelligence to connect with it. The domain of entertainment is one of the most dynamic and busy spaces where rules of the game are always in a state of flux and we enjoy that process.

Incorporated in 2004, Spice is a leading marketing communication agency in the field of Indian Entertainment. From films under Yash Raj banner like Hum Tum, which was our first film, we have had a journey that has been of rich leanings across more than 100 motion picture campaigns.

We have had the experience of seeing trends emerge through our campaigns. We have been a campaign partner of India's first 100 crore film (GHAJINI, 2008), the first 200 crore film of India (3 idiots, 2009), the first 300 crore film of India (PK, 2014) and the first 500 crore film of India (Baahubali 2: The Conclusion). Spice has handled 4 out of 5 top all-time Bollywood grossers.

We have been a part of some path-breaking movie campaigns of 2018 like Sanju, Baaghi 2, Andhadhun, Kedarnath, Tumbbad, KGF (First Kannada cross over film) and most recently released Uri: The Surgical Strike.

Spice ONE, the talent wing of Spice, works with some of the most important entertainment personalities in India like Aamir Khan, Deepika Padukone, Farhan Akhtar, Hrithik Roshan, Shraddha Kapoor, Prabhas and Radhika Apte. We also have the largest share of the younger stars in the form of Sara Ali Khan, Siddhant Chaturvedi, Disha Patani, Tiger Shroff, Ananya Panday to name a few.

We believe in constant process of meaningful change. Evolution is a conscious everyday process at Spice.